ARTWORK : Graphic + Illustration
Big Joe Williams, September 27 and 28, 1968, Vulcan Gas Company, Poster by Jim Franklin.
Holding the Grand Opening on August 7, 1970 with bands Shiva's Headband and the Hub City Movers, Jim Franklin created a now iconic image for the Grand Opening event poster. His unique style helped further the mystique of the venue and was the catalyst for the style of poster art for which Austin became famous.
Located in an old armory at 525 ½ Barton Springs Road, it was a big old building with no air conditioning or amenities but it held much promise for the group of dedicated founders. They learned about running a venue as they went along and mainly did learn from mistakes made. Fortunately for the city, state and nation the staff never stopped taking chances on the bands booked to perform ... they consciously booked acts that were wonderful but weren't going to sell a lot of tickets.